DJ content brief · Adelaide

MYSTFriday 14 August · Surge, Hindley St

Show date Fri 14 Aug Posting opens Sat 8 Aug Tag @myst.adl 1 post · stories optional

Read this first. Everything below is a concept guide, not a script. The linked videos are references to spark ideas, nothing more. Feel free to be creative and make it your own. If you have a better idea, run it. The only things we need locked are the three rules underneath.

Three rules that do not change

Everything else is yours to play with.

  • 01
    Tag @myst.adlIn the caption, in the post itself, and in every story. Instagram and TikTok both.
  • 02
    Say or show the dateFriday 14 August. Spoken out loud, written on screen, or both. Not just a sticker.
  • 03
    Post to TikTok and Instagram ReelsSame file, both platforms. Send us the raw file too so we can repost from the MYST account.

What we need from you

One feed post is the only thing we actually need. Stories on top of that are your call.

DeliverableTimingNotes
1 feed postSat 8 AugPick any concept below. This is the one deliverable.
Story sharesAt least 1How many and when is up to you. Ideas in the story pack below.
Raw filesAnytimeSend through so MYST can repost.

Five concepts

Pick one. Tap a reference to play it, or open it on TikTok.

01

Building Tonight's Set

Overhead on the decks · live blend · fast cuts

PLAY REFERENCE
@sangarang.musicTikTok ↗

The shoot

Overhead or side angle on the laptop or controller. Drop three or four track IDs, blend two of them live, react to the transition. Minimal talking, let the mix carry it.

Where MYST goes

Frame it as literally building the MYST set: "picking the three tracks I'm opening MYST with on the 14th." People love knowing what they are walking into.

one of these is opening my set on the 14th. @myst.adl
02

Can This Song Work in a Club?

Series format · highest comment driver

PLAY REFERENCE
@djamplitudemixesTikTok ↗
PLAY REFERENCE
@djnatronTikTok ↗

The shoot

Take a song nobody expects in a club. A throwback, a Cpop or Kpop track, a meme song, something slow. Mix it into a club edit on camera and give a verdict at the end.

Where MYST goes

Make the payoff the event: "if this gets 100 comments I'm playing it at MYST on the 14th." This is the strongest engagement format on the list and it gives people a reason to actually turn up.

comment a song and I'll test it before the 14th. @myst.adl
03

Day Job → DJ

Transition · one cut on the drop · no dialogue

PLAY REFERENCE
@evaakaishiTikTok ↗

The shoot

Start in work clothes or a uni setting. Hit the beat, land in the club fit behind the decks. One clean cut on the drop. Quickest one on this list to film.

Where MYST goes

On screen text on the second half: "MYST · Fri 14 Aug." Purely visual, no talking needed.

monday to friday vs the 14th @myst.adl
04

Behind The Decks

Performance clip · 15 to 20 seconds · your own audio

PLAY REFERENCE
@itsdjleviTikTok ↗

The shoot

Straight performance. Closeup on the hands, crowd in the background, one big moment. Old set footage is completely fine if there is nothing fresh.

Where MYST goes

On screen text to open: "doing this again on the 14th."

back at it Fri 14 Aug @myst.adl
05

Straight To Camera

Talking video · 15 to 25 seconds · no edit needed

PLAY REFERENCE
Instagram reelInstagram ↗

The shoot

Selfie camera, talk straight to your followers. No edit, no transitions, no trending sound. Film it anywhere that looks decent. Car, bedroom, studio, outside the venue. One take is fine and honestly better.

What to say

Keep it to three beats. Who you are and that you have news, that you are playing MYST at Surge on Hindley St on Friday 14 August, and one line on what you are bringing or who you want to see there. Then tell them to grab a ticket. Say the date out loud and put it on screen as well.

Where MYST goes

This one is the promo, so MYST is the whole point of it. Easiest and fastest concept on the list if you are short on time.

I'm playing @myst.adl on Friday the 14th. come say hi 🖤

Story pack

At least one, but how many you do and when is entirely your call. Tag @myst.adl on every one and add the link sticker where you can. Below are ideas, not a checklist.

SAT 8 AUG
Announce

Repost your own feed post to story with "FRI 14 AUG" text and the @myst.adl tag.

MIDWEEK
Casual check in

Selfie or a studio clip. "who's coming friday" with a poll sticker. Low effort, high reach.

WED 13 AUG
Countdown

Countdown sticker set to Friday plus the link sticker below.

FRI 14 AUG
Daytime

Predrinks, the drive in, or arriving at Surge. Tag @myst.adl and the venue.

ON THE NIGHT
In the room

One crowd clip mid set. Tag @myst.adl so we can reshare it live.